Key Metrics
Emails Sent
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-
Open Rate
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Opens / delivered
Click-to-Open Rate UNIQUES
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Unique clicks / unique opens
Click-to-Open Rate ALL
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All clicks / unique opens
Performance by Category
| Category | Sent | Delivered | Open Rate | CTR | CTOR | Click Intensity |
|---|
Newsletter Comparison
Volume by Category
Weekly Trends
Personalization Impact
Comparing Intercom (personalized) vs Legacy Newsletter (non-personalized)
Intercom Open Rate
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Personalized newsletter
Legacy Open Rate
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Non-personalized baseline
Personalization Lift (CTOR)
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Intercom vs Legacy CTOR
Click Intensity Ratio
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Total clicks per unique clicker
Open Rate: Personalized vs Legacy
CTOR: Personalized vs Legacy
Dedicated Sends
One-off campaigns and event emails
| Campaign | Date | Day | Sent | Open Rate | CTR | CTOR |
|---|