Newsletter Key Metrics
Emails Delivered
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-
Total Open Rate
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Opens / delivered
Unique CTOR
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Unique clicks / unique opens
Total CTOR
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Total clicks / total opens
Newsletter Performance by Category
| Category | Delivered | Total Opens | Unique Opens | Total Open Rate | Unique Open Rate | Total Clicks | Unique Clicks | Total CTOR | Unique CTOR |
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Newsletter Comparison
Newsletter Volume by Category
Newsletter Weekly Trends
Personalization Impact
Comparing Intercom (personalized) vs Legacy Newsletter (non-personalized)
Intercom Open Rate
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Personalized newsletter
Legacy Open Rate
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Non-personalized baseline
Personalization Lift (CTOR)
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Intercom vs Legacy CTOR
Click Intensity Ratio
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Total clicks per unique clicker
Open Rate: Personalized vs Legacy
CTOR: Personalized vs Legacy
Newsletter and Dedicated Activity
Sunday sends: send day plus two days. Marketing campaigns: lifetime activity.
| Subject / Send | Date | Day | Delivered | Total Opens | Unique Opens | Total Open Rate | Unique Open Rate | Total Clicks | Unique Clicks | Total CTOR | Unique CTOR |
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